Start with the visitor’s reason for arriving

Someone evaluating a website project needs information about scope, process, and examples. Someone using a product may need account access or support. Both visitors belong on the company site, but they should not have to read the same introduction to find their destination.

Give each path a short name

Digital Services provides a concise label for the division working on client websites and digital experiences. Products gives the other path a familiar starting point. The full division name can appear where it adds context without making every navigation label lengthy.

Keep the shared foundation visible

The two paths belong to Frameworks Company. Shared design, values, and company information connect them while their pages focus on different needs. The distinction is a way to organize the work, not a reason to make the company feel fragmented.

Frameworks Company / From the pressroom

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