What problem does it solve?
Describe the person, the moment, and the difficulty. A specific problem is easier to evaluate than a general request for something more interactive. If the idea does not yet have a clear use, record it for later rather than forcing it into the current page.
What does it ask people to do?
Every feature adds something to the experience: a decision, a control, content to read, or information to provide. Consider that cost alongside the benefit. A new filter is useful when it helps people narrow real choices, but unnecessary when the list is already simple.
Who keeps it useful?
Identify the person responsible for content, support, and future changes. A feature that depends on fresh data needs a realistic update process. The best addition is one the business can continue to operate, explain, and improve after the first version is complete.
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